Thinking that you don’t need a business website is crazy, in fact, there are at least 5 reasons why every business needs a website.
In Australia, nearly 80% of business owners have a website, because they realize that without one, their business will be behind. The post-COVID world is highly competitive and ways of working have changed with many people wanting to run their own business from home, and to do this they will need a website.
5 Reasons Why Every Business Needs a Website
1. To Attract New Customers
More than 80% of people check out a business online before they make a purchase. Having a website will mean new business from clients who didn’t know that you existed before they did the search. Your website continues to work even when you are not working, and it allows prospective clients to compare you with other similar sites.
Most, around 90% of business purchase decisions start with a visit to the website.
Your website has an inbuilt data center and the data dashboard will show at a glance, how your business is tracking.
2. Gives Your Business a Solid Presence
Younger clients (under 40 years ), find it hard to believe that a business without a website exists. To make a good impression it is important to show that you are a leading business in your field. A good well-designed website makes a strong impression, and this is before the client even contacts you.
So without a website, a business is at a distinct disadvantage, and I was surprised to read that many established businesses don’t have a website, and just rely on repeat business.
This is true of older dentists, and it looks as though once their client base dies off they will have to retire unless they get a website now. When I asked the dentist why he didn’t have a website he said that he didn’t need one!
3. Building a Website is not Expensive
Contrary to popular belief, a website need not be expensive. If you are planning on expanding your business and looking for a greater market share, you need a business website that will drive the customer in your direction.
Quite a lot of the cost associated with your website is going to be tax deductible, and when self-employed there are a lot more deductions than working for a salary.
Good search engine optimization is important to drive more traffic to your website, and SEO is something that people who write content know all about. Although websites are complex they need not be expensive.
4. The Website Will Save an Extra Salary
Having a Business Website not only saves time, but also the wage of an added receptionist. This is because the website can answer some FAQS without taking up people’s time. The clients also appreciate it because they don’t have to wait online for answers.
It is well known that most businesses employ fewer people than they once did. and this is because technology has improved substantially over the last 10 years. If you are saving time by working from home, you may even employ an answering service to take your calls.
5. Staying in Control of the Website Keeping it Professional
Having a website looks far more professional and when you are looking to buy a product you will want the best. If a business doesn’t have a website it may require a visit to the premises to check the products out and that can be too much trouble.
You will need to make frequent changes to your website to stay in control, and you will need to read your online reviews left by customers.
Is website necessary for a business?
Having a website is mandatory for a business in this digital age. This is because people are always online and with the pandemic making everyone comfortable in their own house (buying groceries online) the market for online products has increased.
For example, due to closed gyms, people needed to work out at home and to do that they bought equipment from online businesses (which have their own website) and online lessons for workouts. Furthermore, there are over 5 billion people using the internet currently and over 4 billion of them use google.
This shows us that a lot of people are online and in order to reach these people we need a medium, we need a place for our desired target customers to go and pick out what they need/want with ease.
In order to achieve this, a website is needed so that the business can strive and reach many new and old audiences.
The Disadvantages of No Business Website
If you are in any kind of business in today’s world, you need to connect with your customer base online. We are in the digital age and if you don’t have a website, you may be sabotaging your business growth. So what are the disadvantages of not having a website? Below we highlight some of the drawbacks of operating without a website.
1. Difficulty attracting new customers – Without a website as a marketing tool, to reach potential customers, your business may remain in obscurity.
2. Brand remains relatively unknown – The key to success is getting your brand out there. The more recognized it is, the more likely it will become a household name.
3. Difficulty spreading the word about new products, services, and promotions – A website is a space that you have complete control over where you can showcase what your company has to offer.
4. Very little chance of reaching foreign markets – We live in a global village and we can purchase anything anywhere in the world and have it shipped. Foreign customers are just a keyboard stroke away. Without a website, you limit your international scope.
“What are the disadvantages of not having a website?” is a question that any offline business should consider if they want to take their business to the next level.
Is It Worth Having a Website in 2022?
There are billions of websites online. Billions. Because of this, a lot of people figure that it is far too difficult to build a website and actually stand out. In fact, many businesses are now completely ditching the idea of having a website. Is this sensible, though? Is it worth having a website in 2022?
Yes. It is worth having a website in 2022, and there are plenty of different reasons why. If you don’t have a website, then you are doing yourself a massive disservice. In fact, your business will actually suffer. Let’s explain why.
It helps people find your business
In the past, if people wanted to find a business, they would have reached for the local telephone directory. That doesn’t happen now. In fact, in most countries, telephone directories aren’t even produced.
If somebody is looking for a product or service, then they will turn to search engines. If you don’t have a website, you won’t appear in the search engines. This means that your business will be losing out on potential sales. In fact, we would be very surprised if a business can gain any natural sales without having a website (assuming they are not on the high street)
Having a website shows that you are willing to invest in your business. It boosts the credibility of your company. This is under the assumption that you are willing to spend cash to have a proper website developed.
If your business has a website, then it instantly looks more legitimate. It is much easier to convince somebody to buy from you, particularly if you are a smaller company.
Make sales, even outside of business hours
This is one of the major benefits of having a website. Your website doesn’t have opening hours.
If your website is well-designed, then it could make sales while you sleep. Potential customers can head to your website and find all the information that they need. If you have built an eCommerce option into your site, they can even purchase from you.
Websites do a great job at educating potential customers. This means that you have to spend far less time communicating with them, and give yourself far more time dealing with the wealth of sales that your site will generate.
So, does your business need a website in 2022? Absolutely. It doesn’t matter whether your business is large or small. It doesn’t matter whether you are tackling the local area or aiming to bring in international sales. Having a website will work to your benefit. Invest in one, and it will pay off in dividends.
The way that your website is positioned allows you to get the right types of customers. It is important to have the website designed by a person who really understands not only technology, but the type of business you are in
You may also use social media to get the word out there. Be careful how you use it as you can’t control the feedback. From experience, it is better to have the best website that you can afford and carefully control the content.