Making improvements to your website’s on-page SEO (search engine optimization) is sometimes the best place to start if you need results quickly. Better ranking and traffic may be achieved by performing on-page SEO, or optimizing individual website pages to enhance user experience and better communicate your information to search engines.
However, the majority of people believe that on-page SEO only involves placing a few keywords here and there. Although keyword placement still helps, it’s no longer as important as it once was.
Meanwhile, on-page optimization is viewed as the simplest part of SEO. Even without having a lot of technical expertise, you may still have total control over it. In this post, we’ll go over some of the on-page SEO Factors you need to know that may greatly improve the SEO for your business.
What Is On-Page SEO & Why Is It Important?
Google’s search algorithm is continually changing. It performed 800,000 trials and more than 5,000 algorithmic updates in 2021.
But even with all of these advancements, it still has certain shortcomings. Google still requires assistance in interpreting new information. In situations like this is where on-page SEO becomes useful.
On-page SEO. also known as on-site SEO. is the practice of modifying a page’s content, tags, and internal links to boost traffic and search exposure.
In other words, it’s a technique for improving the understanding of your website by search engines.
Naturally, there’s a huge spectrum of advantages that comes with this.
The first one deals with traffic volume.
67.60% of all clicks go to the first five organic results on a search page. The following five barely make up 3.73% of the total. And from there, it falls. Thus, you must be close to the top if you want traffic.
The second is that highly ranked websites have substantially higher click-through rates (CTR). The average organic CTR for the top Google mobile search result is 26.9%.
You can begin to appreciate the effect organic SEO may have on your bottom line when you realize that 92.4% of internet users who use their mobile phones to seek for local businesses go there the same day. Additionally, your organic position is significantly influenced by on-page SEO.
The significance of on-page SEO should now be evident to you. Now let’s get started.
11 Essential On-Page SEO Factors
Website architecture. HTML, and content are the three basic areas into which on-page SEO may be split. We’ll explore each in turn.
Content
Content is king, as you’ve likely heard before.
Without it, SEO would be like a brand-new sports car without an engine: it could look wonderful, but it wouldn’t move. However, not all material is made equally.
The following content elements should be taken into account to improve your on-site SEO:
1. E-A-T
Google gives your website weight based on expertise, authoritativeness, and trustworthiness, or E-A-T.
It is cited 135 times in the 1 75 pages of Google Search Quality Guidelines, which should be a clue as to how important a part it plays in the search engine’s algorithms.
Although Google has only officially acknowledged a few elements of E-A-T (PageRank and links), it is widely agreed upon in the SEO community that on-page signals have an important role in Google’s assessments of different websites.
2. Keywords
The language you choose is the simplest approach to let audience know that the information on your website provides solutions to their questions.
A page is more likely to be relevant to the search if it contains the keywords from the query, whether they appear in the body, headers, or both.
This is sometimes rather simple to figure out. You should most likely use keywords like “sofa.” “dining room set.” and “end table’ when optimizing a furniture store’s website.
Make sure you include long-tail keywords like [modern art-deco sideboards] if it’s a specialty furniture company.
3. SEO Writing
It takes a certain level of skill to produce content that prioritizes search engines while also converting website visitors into customers.
It might be difficult to produce material that reads nicely while yet following SEO standard practices if you’ve never done it before.
We have a full article devoted to teaching you the craft, but here are some of the most important lessons:
• Emphasize the readability: Place a strong emphasis on readability. This will help users discover the information they need fast.
• Don’t overuse keywords: Also known as keyword stuffing, this approach was formerly used by dishonest SEO specialists to manipulate search engine results, and Google does not favor websites that do so. If you are discovered using this, your page may suffer a demotion in the SERPs or perhaps be completely deleted.
• Shorten your sentences and paragraphs: If you’ve ever opened a webpage only to be met with a wall of text, you know how difficult it is to read. By keeping your words and paragraphs brief, you may prevent losing readers.
• Use subheadings: People who are scanning your website will be drawn to them because of how obvious they are thanks to their size. Use enough to lead visitors down the page in your text.
• Bulleted lists: Use bulleted lists to split up information into manageable chunks. This may seem overly meta. but bulleted lists are a fantastic method to achieve it When they make sense, use them.
4. Visual Resources
Adding pictures, videos, and infographics to your website does more than just make it more appealing to the eye. It also offers you chances to optimize your SEO.
If you don’t use photos, you’re losing out on traffic because more than 36% of customers use visual search when they purchase online.
Make sure your supporting text is optimized wherever possible.
Be mindful of the size of your picture files to avoid a slow loading time. Create shareable copies of your photographs to find backlinking possibilities that might boost your E-A-T.
HTML
Your webpages’ content and structure are organized using HTML, or HyperText Markup Language.
They instruct the browser of the user on what and where to display the content of a site. It also provides search engines information about your page’s content and how to rank you.
5. Meta Description
A seasoned SEO expert is currently raising her hands in frustration toward the screen. Everyone knows that meta descriptions don’t affect SEO rankings, she says.
She’s somewhat correct though. She is mistaken, however, in assuming that everyone is aware of the compelling evidence rejecting meta descriptions as a ranking criteria.
Don’t let Nancy the naysayer here stop you from including them on your website.
Meta Descriptions have two major benefits that you should not miss out on: They support Google in comprehending the goal of your website, and more importantly, they have a massive effect on your CTRs.
More clickthroughs result from improved meta descriptions that help searchers grasp the content of your page. So don’t ditch them out right off that fast.
6. Image Optimization
The importance of graphic assets for your website was recently briefly discussed, but now it’s time to go further into their technical details.
Here are some suggestions to improve yours:
• Include alt tags that are search engine friendly.
• For a quick loading time, pick the proper file size and format.
• Use unique file names rather than generic ones like IMG 08759.
• Make sure your pictures are optimized for mobile.
7. Geotagging (For Local Search)
Despite having a global economy, the majority of businesses still conduct local operations. By making your on-page local SEO more effective, you can connect better with individuals in your community.
For small- and medium-sized enterprises, this is their main source of income, however it is less significant for mega-corporations like GMC or Pepsi.
When working on local traffic, there are three key SEO strategies to take into account:
• Optimizing local-based listings and citations, such as name, location, and phone number (NAP), website URL, and company descriptions, using third-party applications, and collecting reviews
• Optimizing your local content by adding “near me” search functionality, offering location-based material, or purchasing a local website or blog.
• Establishing connections with nearby companies and organizations.
Make sure to include the name of your intended market in your keyword list and integrate it naturally into your article.
Website Architecture
A well-structured site is critical for two basic reasons: first, a logical layout will make it easier for search engines to scan the site, and second, it will deliver a better user experience.
When making your site’s architecture more optimized, keep the following things in mind:
8. Webpage Speed
A clumsy, slowly loading website does more than just irritate and repel visitors; it actually lowers your search ranking.
A thorough investigation by Search Engine Journal into how long it takes for a page to load found that page speed affects how well a website ranks in search results.
What minimal speed your site must achieve, though, changes frequently.
For now. it may be achieved by reaching the minimal Core Web Vitals criteria set by Google. There are a number of actions you may take if your site isn’t already up to these requirements, such as:
• Enabling compression
• Limiting redirects
• Picture optimization
• Taking advantage of browser caches.
9. Responsive Design
For the first time ever in 2016, mobile search traffic surpassed desktop. And that number has continued to rise throughout the years.
Over 56% of all internet usage is now made up of mobile devices, with tablets making up the remaining 2.4%.
Google started giving websites with responsive designs a higher rating in mobile search results since more people are now using mobile devices.
This mobile-friendly upgrade only affects search results done on mobile devices While it’s still possible to rank in these results without responsive design. Google still highly encourages that sites have a mobile version.
10. Links
Do you recall E-A-T from the very beginning of this article?
Links from trustworthy websites are one of the finest methods for your website to establish its knowledge, authority, and dependability.
Consider this: If you had to choose between your cousin Jimmy, who resides in your aunt’s basement and a financial advisor who oversees Warren Buffet’s portfolio, who would you rather trust with your 401 (k)? Jimmy could do admirably; he might even surpass Buffet’s employee. But he just lacks the authority that a strong co-signer brings.
The same principles apply to links.
You should be aware of the following three categories for SEO:
• Internal links – are those that go to pages within your own website, such as this one.
• External links – often referred to as outbound links, are those that lead to a website on a different domain, such as this one. which points to Google’s SEO page.
• Inbound links – also known as backlinks. are links that go to your page from other websites.
Inbound connections are by far the most crucial of the three Although they are the most difficult to achieve, they offer the most SEO value.
11. URL Structure
There was a point when URLs were very important for SEO. In order to boost their website’s ranking, experts would make sure their keywords were present in the address.
But Google altered the algorithm because that’s what Google does. And what used to be so crucial to rankings now has a lot lower impact.
That is not to suggest that it is already irrelevant by now however, your URLs are still taken into account by search engines when determining your overall score; they just don’t have the same importance as they formerly had.
However, there is proof that they contribute to a site’s initial rating, and some experts think they are used to organize pages. This means that although you shouldn’t make them your primary SEO priority, you also shouldn’t ignore them.
SEO experts rely on many strategies to produce high-quality inbound links, including social networking, the creation of shareable infographics, and even simple requests for backlinks.
Be careful though, not all incoming connections are beneficial. Some links, particularly those emerging from link farms, forum postings, and guestbooks, may be bogus in order to manipulate search engine results. Your rating may be affected if you don’t reject these.
Conclusion
It’s time to start putting these adjustments into practice now that we’ve covered 11 on-page SEO factors to help you in achieving your goals!
But. for a moment, let’s set aside ranking variables and focus on your audience. If you follow all of Google’s E-A-T standards, your content will be helpful, informative, and high quality, appealing to your audience and assisting them in completing a job.
In other words, you’re delivering a positive user experience.
Therefore, try not to forget that anything that benefits users will help you rank well in Google and will get you the traffic and conversions you find satisfying without having to sweat it.
We hope the content of this post was informative and helped you gain a little bit more understanding of on-page SEO and its importance!